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WorkshopReviewed

Home Depot Strategy Workshop

with Judith Davis at Home Depot

Sunday, June 14, 2026
2:00 PM (90 min)

AI SummaryAI

## Strategy Workshop Summary ### Key Themes The workshop revealed a fundamental tension between Home Depot's stated strategic priority (Home Services growth) and actual resource allocation patterns that favor the established Pro division. Three key forces emerged: 1. **Resource Competition:** Home Services has $5B targets but investment flows to Pro 2. **Organizational Inertia:** Central strategy team feels sidelined from Home Services work 3. **Integration Load:** SRS acquisition consuming 60% of PM capacity, limiting innovation ### Breakthrough Moment Sarah Chen's support was the biggest win. Having the SVP Operations backing Home Services changes the internal dynamics significantly. Her Amazon experience with similar organizational challenges adds credibility to the case for dedicated investment. ### Participant Energy & Engagement - **Judith Davis:** High energy, candid about challenges, grateful for the forum - **David Frank:** Practical, transparent about capacity constraints, engaged on competitor intel - **Sarah Chen:** Measured but supportive, added operational credibility, praised the format - **Michael Torres:** Initially reserved, became more candid about strategy team dynamics ### Next Steps 1. Pablo to send force map and summary within 48 hours 2. Schedule leadership presentation planning session with Judith 3. David to share SRS integration timeline 4. Sarah to provide One Supply Chain roadmap for alignment


Key Moments

InsightSarah reframed Pro vs Home Services as complementary rather than competing, a key insight that could reshape the leadership narrative
at 7:00
“The Pro investment isn't competing with Home Services. It's actually enabling the supply chain infrastructure that Home Services will rely on.”
ConcernDavid flagged that 60% of PM capacity is consumed by SRS integration, suggesting serious bandwidth risk for innovation
at 13:45
“Something has to give, and right now what's giving is innovation.”
SurpriseMichael openly stated the strategy team feels sidelined, which was unexpected candor from a junior team member in front of senior leaders
at 23:00
“There's a perception that Home Services is Judith's project, and the rest of us are focused on the core business.”
CommitmentSarah committed to sharing the One Supply Chain roadmap and backing the Home Services case at the leadership level
at 45:00

Talking Points Review

3/4Questions Asked
1/1Objections Handled

Questions

Judith, beyond the headline metrics, what does success for Home Services look like to you personally in the next 12 months?

Asked a variation of this. Judith opened up about the pressure of the VP promotion

David, with the SRS integration consuming so much capacity, what would need to be true for your team to shift focus to innovation?

Asked directly. David gave the 60% capacity figure which was a key data point

Sarah, you've seen this dynamic at Amazon, what did you learn about what actually works to get organizational machinery to support a new division?

Sarah's response was the turning point of the session, she became an active ally

For everyone: if we could only solve one organizational blocker in the next 90 days, what would have the biggest impact on Home Services momentum?

Ran out of time, this would have been a powerful closing question. Need to protect time for this in future workshops.

Objections

"We can't deprioritize Pro, it's still 80% of revenue"

Sarah actually handled this one by reframing Pro and Home Services as complementary rather than competing. Better outcome than planned.

Moments Delivered

Lowe's Pro loyalty program competitive data

David's reaction confirmed this was genuinely new information. He asked for the full analysis afterward.


Action Items

Send force map and workshop summary to all participants

pendingDue Jun 16

Schedule leadership presentation planning session with Judith

pendingDue Jun 18

David to share SRS integration timeline and capacity impact analysis

pendingDue Jun 21

Sarah to provide One Supply Chain roadmap for Home Services alignment

pendingDue Jun 21

Your Notes

Best workshop yet with this team. The dynamic shifted when Sarah spoke up. Need to nurture that alliance.

Participants

JD
Judith Davis
VP Strategy, Home Services Division at Home Depot
Champion16 conversations
DF
David Frank
Director, Project Management at Home Depot
Strong8 conversations
SC
Sarah Chen
SVP Operations at Home Depot
Developing
MT
Michael Torres
Manager, Strategy Team at Home Depot
New3 conversations

Meeting Context

Sunday, June 14, 2026
2:00 PM
90 minutes
google meet

Forces

4
8

Leadership Says Home Services, Resources Go to Pro

There is a fundamental disconnect between Home Depot leadership's stated priority of growing the Home Services division and the actual allocation of resources (headcount, engineering, marketing budget) which continues to favor the established Pro division. This creates organizational tension that undermines Home Services' ability to execute on its $5B growth target.

Tensionteam
9

Everyone Knows But Won't Say: Strategy Team Sidelined

The central strategy team has been effectively excluded from Home Services strategic work, which is being handled by divisional leadership. This is an open secret: Michael Torres stated it directly, and Judith's surprise suggested she didn't realize how visible the dynamic was. The sidelining means Home Services misses out on cross-divisional strategic analysis and data the central team possesses.

Unspoken Truthorganization
6

Flat Growth Amid Growth Expectations

Home improvement spending has flattened post-pandemic, yet Home Depot is setting aggressive growth targets. The gap between market reality and internal expectations creates pressure that flows down to divisional teams, particularly Home Services which is expected to be the new growth engine in a challenging macro environment.

Externalorganization
5

Digital Transformation Resistance in Field Teams

Field operations teams and in-store associates are resistant to new digital tools being rolled out as part of the interconnected retail strategy. This resistance manifests as low adoption rates, workaround behaviors, and passive non-compliance. Sarah Chen recognized this pattern from her Amazon experience.

Internalorganization

Related

Home Depot
Home Services Division Strategy & ImplementationHome Services Market Assessment
Home Depot: Forces Acting on Home Services Division