Q4 review with Rachel covering progress on the patient acquisition funnel project. Tele-dentistry pilot results exceeded expectations with 23% conversion improvement. Rachel raised new challenge: corporate wants to push digital mandates, but franchisees are pushing back. Discussed potential next engagement around digital transformation strategy.

Rachel is thrilled with pilot results. The franchisee tension is a big opportunity for us. This is exactly the kind of organizational challenge where we add value. She hinted at a larger digital transformation engagement.