Convoco

Talks

Convoco

Relationship command center

Discovery with Judith

Discovery Call with Judith

with Judith Davis at Home Depot

Meeting #16 in the series

Leadership Says Home Services, Resources Go to Pro

There is a fundamental disconnect between Home Depot leadership's stated priority of growing the Home Services division and the actual allocation of resources (headcount, engineering, marketing budget) which continues to favor the established Pro division. This creates organizational tension that undermines Home Services' ability to execute on its $5B growth target.

CEO wants proof points before committing headcount

TENSIONteam

Competitor Gaining Ground in Pro Segment

Lowe's is investing heavily in its Pro loyalty program, and Amazon is expanding into the home services marketplace. This competitive pressure on both the Pro and Home Services fronts means Home Depot can't afford to under-invest in either division, complicating the resource allocation tension.

Amazon home services marketplace is top of mind

EXTERNALmarket

AI BriefingAI

“Judith is a visionary leader who thrives under pressure and values direct, intellectually honest conversation. She wants thinking partners, not vendors. Challenge her ideas with evidence and she'll respect you more. Lead with strategic implications and competitive intelligence. She builds consensus but makes the final call herself.”

Judith Davis

VP Strategy, Home Services Division at Home Depot

Champion16 conversations

18 observations across 4 conversations

Personality Dimensions

Directness

DiplomaticDirect

Values candor and gets straight to the point

Information Style

NarrativeEvidence-Driven

Engages with both stories and data

Decision Tempo

MethodicalRapid Decider

Paces decisions based on stakes

Expressiveness

ReservedAnimated

Animated communicator with energy and emotion

Warmup Need

Business-FirstConnection-First

Values personal rapport before business

Vulnerability Comfort

Strategic SharerOpen Processor

Processes openly; shares thinking-in-progress

Trust Pace

SkepticalDefault Trust

Extends trust readily; assumes good intent

Consensus Need

AutonomousCoalition Builder

Builds coalitions before deciding

Risk Orientation

CautiousBold

Embraces bold moves and uncertainty

Innovation vs Proven

Battle-TestedPioneer

Open to innovation if grounded in evidence

Pressure Response

Needs SpaceThrives Under Pressure

Energized by pressure and urgency

Conflict Style

Harmony SeekerDirect Debater

Handles conflict pragmatically

Ambition Scope

PragmaticVisionary

Thinks in transformative terms

Key Observations

Responds strongly when you reference specific data she shared in previous conversations. She feels heard and valued.

Values when you push back with evidence. She doesn't want yes-people. She wants thinking partners.

Gets frustrated when discussions stay theoretical too long. Wants to move from "what" to "so what" quickly.

Deeply motivated by legacy. She wants Home Services to be "her division" that transforms the company.

Lights up when discussing competitive intelligence. She loves having information others don't.

When overwhelmed, she starts delegating rapidly and shortens her sentences. Watch for "just handle it" language.