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Convoco

Convoco

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Proposal
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# Engagement Scope Proposal
## Home Services Division Strategy & Implementation
 
### Engagement Overview
A comprehensive 6-month strategy engagement to address the organizational forces blocking Home Services growth and position the division for its $5B revenue target.
 
### Three Workstreams
 
#### Workstream 1: Organizational Design Review
Assess and recommend changes to the organizational structure that currently fragments strategic capacity between central strategy and Home Services.
 
#### Workstream 2: Competitive Positioning Refresh
Update the competitive landscape analysis (Amazon, Lowe's) and develop a differentiated market position for Home Services.
 
#### Workstream 3: Leadership Presentation Package
Build a comprehensive business case for executive leadership that addresses the "proof points" the CEO has requested.
 
### Investment
$250,000 over 6 months
 
### Key Stakeholders
- Executive Sponsor: Judith Davis, VP Strategy
- Operational Lead: David Frank, Director PM
- Cross-functional: Sarah Chen, SVP Operations
 
139 words
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Source Conversations

Conversations and key moments that inform this document.

Home Services Scope Definition

Jun 15, 2026

Questions

4/5

How should the three workstreams be sequenced, and are there dependencies between them?

Answered

Is the $250K budget sufficient for all three workstreams, or should the proposal present tiered options?

Answered

What is the most compelling argument for why this engagement should start now rather than after the SRS integration completes?

Answered

What governance structure should the proposal recommend for the engagement?

Answered

How should the proposal reference the existing alignment document and force analysis without making it feel like a continuation of free consulting?

AI Decides

Review Report

7

Overall Score

out of 10

7

Problem Alignment

Value proposition connects to client pain but could be sharper

7

Scope Clarity

Deliverables are defined but engagement structure needs tightening

8

Actionability

Phased engagement structure is practical and well-sequenced

6

Client Readiness

Strong content but needs presentation polish before sending

3 improvements suggested

Conversation Search

I have access to 3 conversations related to this document. Ask me anything about what was discussed — specific quotes, who said what, timelines mentioned, or commitments made.

What did Judith say about the CEO's position on resource allocation?

In the Discovery Call (Jan 28), Judith mentioned that the CEO requested "more proof points" before committing additional headcount to Home Services. She described it as a disconnect — leadership publicly champions the growth target but won't back it with resources until they see evidence of traction.

In the Strategy Workshop (Feb 3), she elaborated that the CEO's hesitation is partly political — committing resources to Home Services means visibly deprioritizing Pro, which has stronger short-term numbers.

Did anyone mention specific dollar figures?

Yes. The $5B revenue target for Home Services by 2027 came up in all three conversations. David Frank mentioned that 60% of PM capacity is consumed by SRS integration, and Judith referenced $2B+ at risk if targets are missed due to under-investment. No specific budget numbers for the reallocation were discussed — that appears to be what the CEO wants the "proof points" for.